Leonie Gayer is a PhD candidate in the field of Marketing at Kühne Logistics University under the supervision of Prof. Dr. Jan Becker (Kühne Logistics University) since April 2017. Her research will focus on customer relationship management in e-commerce.
Leonie studied Business Administration at the Westfälische-Wilhelms-Universität Münster and the University of Hamburg and received her Master’s degree in 2017. While writing her Master’s thesis in cooperation with the global consumer goods group Beiersdorf AG she developed an approach to segment and evaluate online shop customers. During her studies, she also worked as a student assistant at the SVI endowed chair of Dialogue Marketing at the University of Hamburg.
Before Leonie started her studies, she gained practical experience as a shipping agent in the commercial shipping industry.