Oliver Ettrich joined KLU in September 2018 as a PhD candidate under the supervision of Prof. Dr. Christian Barrot (Kühne Logistics University). His work contributes to the German Research Foundation’s (DFG) project on the marketing of hedonic media products in the context of digital social media. Oliver’s research will be based within the area of conflicts and synergies between online and offline marketing and retail.
Oliver received his Master’s degree at Kühne Logistics University in 2018. In his thesis, he conceptualized and empirically analyzed the impacts of supply chain performance on financial performance. Before joining the KLU in 2016, Oliver completed his Bachelor’s degree in international management and foreign trade at Hamburg’s University of Applied Science with a specialization in management accounting. Further key competencies include project management and intercultural skills.