Summer School in Digitalization

Driving disruption in products, processes and business models

July 8 - July 19, 2019

Digitalization is a major trend in virtually all industries today. It is considered a driving force of disruption that challenges existing product concepts, processes and business models for incumbents and empowers start-ups to create new disruptive value propositions. Many firms struggle to understand the implications for their existing business and to identify new business opportunities opened up by digitalization. Especially those firms that were not “born digital” need to undergo far-reaching transition processes that may overturn established job designs and ways of thinking.

For students, it is therefore essential to enter the business world well prepared for digital disruption. New paradigms, theoretical concepts, skills and tools are required. Students having this knowledge at their fingertips are much sought after by firms and can become powerful drivers of innovation and disruptive change.

KLU is uniquely positioned in the university landscape as it brings together deep expertise in theoretical and practical aspects of digitalization from multiple disciplines, ranging from innovation and marketing to supply chain management, leadership, business economics, law, and informatics. Our main objective for the KLU Summer School is to equip students with valuable knowledge and tools from these different disciplinary angles, while always staying focused on digitalization as the overarching business theme.

Overview

Date: July 8, 2019 - July 19, 2019

Target Group: 2nd and 3rd year Bachelor students pursuing a degree in the fields of Business Administration, Economics, Business Informatics, or Business Engineering

Method: Interactive lectures, case studies, group work, and excursions

Language: English

Academic Director: Prof. Dr. Christian Barrot

Location: KLU Campus, Großer Grasbrook 17, 20457 Hamburg

Certificate: KLU Program Certificate

Credit Points: 6 ECTS

Tuition Fee: 980 Euros (includes teaching material, beverages, lunch and supporting program)

Application Deadline: May 30, 2019

*Register until 15th of March and save 10% on the tuition fee (total price with rebate: 882.00€)

Learning Objectives

Students will learn key concepts, skills, and tools required to develop and implement innovation in the digitalized business world. On successful completion of this module, the students will be able to:

grasp important theoretical concepts related to digitalization and apply them to practical case examples
understand the opportunities created by new technologies for incumbents and start-ups
understand and apply new tools that are becoming increasingly important for digitalizing businesses
develop strategies for new business creation and delivery in the face of digitalization
make reasonable, well-founded management decisions based on data analysis;
understand why people resist digital transformation processes and how leaders can foster commitment to change;

Week 1: Developing new digital products, processes and business models

New digital business models in the supply chain
Product innovation in the era of digitalization
Legal foundations of digital innovation
How start-ups drive digital disruption
Marketing in the era of digitalization

Week 2: Implementing new digital products, processes and business models

Digitalization as organizational change process
How large incumbent players manage digital disruption
Data-driven enterprises: data science for data-driven decision making in enterprises
Workshop in data analytics
The Physical Internet

Curriculum Summer School Digitalization