Digitalization is a major trend in virtually all industries today. It is considered a driving force of disruption that challenges existing product concepts, processes and business models for incumbents and empowers start-ups to create new disruptive value propositions. Many firms struggle to understand the implications for their existing business and to identify new business opportunities opened up by digitalization. Especially those firms that were not “born digital” need to undergo far-reaching transition processes that may overturn established job designs and ways of thinking.
For students, it is therefore essential to enter the business world well prepared for digital disruption. New paradigms, theoretical concepts, skills and tools are required. Students having this knowledge at their fingertips are much sought after by firms and can become powerful drivers of innovation and disruptive change.
KLU is uniquely positioned in the university landscape as it brings together deep expertise in theoretical and practical aspects of digitalization from multiple disciplines, ranging from innovation and marketing to supply chain management, leadership, business economics, law, and informatics. Our main objective for the KLU Summer School is to equip students with valuable knowledge and tools from these different disciplinary angles, while always staying focused on digitalization as the overarching business theme.
Overview
Date: July 6, 2020 - July 17, 2020
Target Group: 2nd and 3rd year Bachelor students pursuing a degree in the fields of Business Administration, Economics, Business Informatics, or Business Engineering
Method: Interactive lectures, case studies, group work, and excursions
Language: English
Academic Director: Prof. Dr. Christian Barrot
Location: KLU Campus, Großer Grasbrook 17, 20457 Hamburg
Certificate: KLU Program Certificate
Credit Points: 6 ECTS
Tuition Fee: 980 Euros (includes teaching material, beverages, lunch and supporting program)
Application Deadline: May 30, 2020
*Register until 15th of March and save 10% on the tuition fee (total price with rebate: 882.00€)
Learning Objectives
Students will learn key concepts, skills, and tools required to develop and implement innovation in the digitalized business world. On successful completion of this module, the students will be able to:
- grasp important theoretical concepts related to digitalization and apply them to practical case examples
- understand the opportunities created by new technologies for incumbents and start-ups
- understand and apply new tools that are becoming increasingly important for digitalizing businesses
- develop strategies for new business creation and delivery in the face of digitalization
- make reasonable, well-founded management decisions based on data analysis;
- understand why people resist digital transformation processes and how leaders can foster commitment to change;
Contents
Week 1: Developing new digital products, processes and business models
- New digital business models in the supply chain
- Product innovation in the era of digitalization
- Legal foundations of digital innovation
- How start-ups drive digital disruption
- Marketing in the era of digitalization
Week 2: Implementing new digital products, processes and business models
- Digitalization as organizational change process
- How large incumbent players manage digital disruption
- Data-driven enterprises: data science for data-driven decision making in enterprises
- Workshop in data analytics
- The Physical Internet
Your professors
Prof. Dr. Christian Barrot
Professor of Marketing and Innovation & Dean of Programs
Kühne Logistics University - KLU
Prof. Dr. Jan Becker
Professor of Marketing and Service Management
Kühne Logistics University - KLU
Prof. Dr. Prisca Brosi
Associate Professor of Human Resource Management
Kühne Logistics University - KLU
Prof. Rod Franklin, PhD
Adjunct Professor of Logistics & Academic Director of Executive Education
Kühne Logistics University - KLU
Prof. Dr. Jan Fransoo
Professor for Operations Management and Logistics & Dean of Research
Kühne Logistics University - KLU
Prof. Dr. Kai Hoberg
Professor of Supply Chain and Operations Strategy & Head of Logistics Department
Kühne Logistics University - KLU
Prof. Dr. Henrik Leopold
Assistant Professor for Data Science and Business Intelligence
Kühne Logistics University - KLU
Prof. Dr. Catharina Maracke
Associate Professor of IT and Data Law
Kühne Logistics University - KLU
Contact Us

Jennifer Tempski
Program Manager for international Study Trips
Tel: +49 40 328707-199
Fax: +49 40 328707-109
jennifer.tempski@the-klu.org